In a world where every industry needs to take sustainability seriously, slow fashion is turning heads. It’s the exact opposite of fast fashion, which is about mass production of inexpensive clothing in styles currently on trend. Slow fashion is about quality rather than speed and it invites consumers to invest in custom-made clothes that are sewn to last the test of time.
Shopperbird — a new company that just raised £70,000 in a pre-seed round — is set to provide shoppers with a viable alternative to fast fashion. In an industry in which 95% of clothing sold in the United Kingdom is made in Asia and one in every four items get returned, the norm is being challenged.
Inspired by their vision to help sustain the planet, Shopperbird is creating on-demand, made-to-measure clothing that fits, lasts and makes a difference to Mother Earth’s bottom line.
Meet the founder and funder — Paolo Casula
The brains – and the funding – behind Shopperbird is Paolo Casula, who founded the company in June 2021. Casula’s background is in entrepreneurship and marketing, and he has excelled in various roles, such as marketing manager, digital marketing executive and events manager. He holds a master’s degree in marketing and brand management from the University of Stirling.
Over and above creating a socially and environmentally conscious way to buy clothes, Casula is creating opportunities for talented fashion designers. He has invited designers from around the world to apply to join a six-month beta test of the Shopperbird platform free of charge.
Getting the word out
Shopperbird’s content marketing strategy has gotten off to a great start with a strong presence on Facebook and Instagram. A recent post shares a video of the brand and its mission being shared by FashionUnited UK’s Facebook page, which is an independent platform providing the latest and greatest fashion news.
The Shopperbird blog contains a wealth of information about all things fashion and industry news. Recent posts include the news of the closure of iconic British retailer, Debenhams, owing to their failure to provide value for money. There are also fun and empowering articles on topics like “How your outfit psychologically affects you” and more serious pieces relating to sustainability and how fast fashion is destroying the planet.
For the sake of sustainability, it is to be hoped that slow fashion brands like Shopperbird become as much of a fashion classic as blue jeans. Slowly but hopefully surely, the world is ‘cottoning on’ to the need for sustainable fabrics and upcycling. With funding in place, Shopperbird is set to continue to pave the way to a world clothed in slow fashion and kindness rather than haste and consumerism.