Newsjacking, a term pioneered by David Meerman Scott, is about capitalising on breaking news by building content around that topic to amplify your company’s brand and agenda.
When it’s done right, it can be one of the most effective tools in grabbing the attention of new customers and beating your competitors to the punch. Newsjacking with TeamX is a unique, industry-first service that could help position you as a first port of call for the latest news in your industry.
How does it work?
We set up a variety of media listening tools to ensure we’re the first to know daily trending topics within our clients’ industry. We use these topics to produce fresh, reactive blog content, ready for our clients to post at a set time, every day. We’re rigorous and efficient so that you can have a continuous flow of relevant content to bring in new customers.
Let’s say you’re a Fintech payments provider. A news story has broken about a regulatory change which would have an impact on potential users of your product. On the day of that news story breaking, TeamX will receive an alert and create a blog post about the regulatory change that you can then use on your company’s blog feed.
Our network of freelance copywriters have a wealth of experience in a variety of industries allowing them to produce quick, reliable and engaging copy daily. Our newsjacking service works with you to determine what stories are relevant for your brand, providing you with great blog content to post on your channels, within hours.
Why use a newsjacking service?
Customers use our newsjacking service for a variety of reasons. Whether they’re looking to boost their online engagement or secure a competitive edge over competitors, the most common reasons include:
- Be seen as a recognised publisher by search engines. According to Google “Publishers are automatically considered for Top stories or the News tab of Search. They just need to produce high-quality content and comply with Google News content policies.”
- Drive relevant traffic to your content. The more eyes on your blog feed the more likely you are to capture the interest of new customers.
- Improve Engagement. Get customers invested in your brand by posting interesting, relevant content that they want to read and share.
- Beat your competition. Get there before they do. Capitalise on the peak in the lifecycle of a news story. Move attention towards your website and away from your competitors.
Ultimately, we’re here to help you. Our newsjacking service is another way to improve your online content and boost engagement with your brand. If you want to know more about our newsjacking service feel free to get in touch.