For online shopaholics, the process of getting organised just got easier. Instead of endless browser tabs and bookmarks, you can keep track of everything you’ve got your eye on in one place, thanks to Basket. You can add to your “Basket” from just about any online retailer or shopping app, meaning that everything you want will be waiting for you in one place. It has never been easier to create a wish list and buy the things that make you happy.
If you’re not sure where to find an item you’re coveting, Basket has your needs covered. Simply upload a photo of the item and if it’s available, Basket will find you the retailer with the best price.
Funding round ensures that Basket gets bigger and better
In October 2021, Basket raised £2,000,000 in a seed funding round that saw contributions from Lightbank VC, Jonathan Quin, Justine Roberts and Serge Chiaramonte. Lightbank VC is a venture fund with a reputation for investing in only the most innovative entrepreneurs. Quin has a current portfolio of at least 15 seed/start-up investments, while Roberts is the well-respected founder of Mumsnet. Chiaramonte is an angel investor who prides himself on investing in focused and scalable products – like Basket.
The dynamic duo who had the idea and put all their eggs in one proverbial Basket
Basket is the brainchild of Lex Deak and William Neill, and being co-founders of Basket isn’t the first foray into the world of startups for either of them. Deak is a serial entrepreneur who founded QVentures – a venture capital firm providing fund management and investment opportunities – and OFF3R, a pioneering investment aggregator.
Back in 2019, Neill was a co-founder of Kinderlist, which is described as “a place to discover awesome gifts for children”. If you look a little further back in his resume, you’ll see that Neill was also a co-founder of OneDeck, a free online tool that helps companies put together brief pitches for investors.
A picture says a thousand words
While the team that’s bringing us Basket has not yet brought us a blog, their Instagram feed is off to a great start, bringing us an exciting picture of what’s on the way.
The evolution of the internet has turned previous ideas about shopping on their heads. Transformations in the way we make our shopping lists and wish lists were bound to be next, and Basket promises to usher in an age of convenience and tech-savvy retail therapy.